Wine not?

Hello winelover! If you feel that wine-speak is not for you, you will be happy to know that I talk about wine like I talk about people and nature. Communicating in simple terms works best for all of us. Wine is so much fun and that's why I am so serious about it!

Effi drinks wine and she loves it.

Tuesday, 9 October 2012

Winemaker: Vasilis Georgiou Part 2

Young Winemakers and Wine professionals of Greece

          Many wine-journalists suggest that Greece’s point of difference is the amount of its indigenous varieties and that in order to differentiate itself in the wine world, winemakers should focus on them. On the other hand, others claim that we should also cultivate international varieties, in order to keep up with the world’s competition. What is your point of view regarding this subject?

At this point, I think we ought to focus on our indigenous varieties since they give us a competitive advantage. Other than that, we must monitor closely what the current trends in the wine market are and try to offer an alternative but similar approach to that trend thus creating a market for our wines. That’s why we came up with Simia Stixis (punctuation points) which is a triad of a white, a rose and a red all aiming for a very fresh and easy to drink style just as the current market demands. Therefore it is dangerous to focus solely on indigenous varieties without keeping in mind what the consumer really demands.

Which Greek variety and which international are your favorites and why? Please, explain your affiliation and say a few words about the variety itself. Do you grow them in the estate you are working for? 

Admittedly, I am a loyal fan of Xinomavro. Especially Xinomavro from Naousa. Over the years, I have seen this variety’s potential is limitless and the fact that the region of Naousa and its different teroirs give different expressions to the wines of xinomavro make it even more intriguing. Boutaris has worked with Xinomavro closely for so many years and I’m proud to pick up from there to continue such a huge tradition. In terms of winemaking, you need to be very patient and show “respect” to Xinomavro since overmaceration can bring out very rough wines. Soon you will have a chance to taste a great xinomavro from Naousa that we have been working on. From the international varieties I would pick Sauvignon Blanc, which is always a challenge to get those fresh cut grass, capsicum notes to make it great.

Old vintages of Xinomavro Boutari
Do you organize activities in the Estate you work for? If, yes, please specify and comment on their impact on the sales and communication. If not, what are your plans for the future?

Anyone can visit our wineries and learn about the history of the first winery that bottled wine in Greece. Wine tasting is also offered by appointment.

A little something About You.

I have always kept some time free to enjoy sailing. Being so close to the sea creates a soothing feeling which all Greeks have in their heart.

 Last but not least, do you export in the UK? If yes, who is your importer or distributor? If not, would you be interested in doing so?

Yes we export in the UK through our distributor 


You can learn more about Boutari wines if you:
1. Visit their webpage
2. Follow them on Twitter
3. Join them on Facebook

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